There’s something special about gathering on a weekend morning for a drawn out, relaxing meal with friends. From that first sip of a mimosa or Bloody Mary to the last bite of that eggs Benedict or Belgian waffle dish, the conversation shared is what’s front and center—not just rushing to the bill at the end of the meal. But for many diners, meeting up in the morning isn’t feasible, and if they don’t want lunch or dinner fare, restaurants lose out. So what’s the solution?

Offering breakfast foods all day long is the perfect way to attract diners who prefer to sleep in a little later but still want to indulge in a build-your-own omelet or French toast bar. Best of all, it doesn’t involve much extra work on the part of restaurant operators. But how can operators differentiate their menus from other breakfast and brunch hotspots?

Morning breakfast menus often include items like mimosas or Bloody Marys—the classic brunch drinks. But for all-day breakfast, there’s additional opportunity in offering specialty cocktails. “Some [customers] want to just come in and dine, and they might want to have a cocktail or two,” says Winn of his restaurant’s specialty cocktails that pair perfectly with breakfast foods.

Options that incorporate on-trend cold-brew coffee can entice customers who perhaps don’t want something tomato- or juice-based. The Morning After cocktail at Duck Dive, for instance, features Fernet Branca Menta, Modern Times cold brew, Carolan’s Irish cream, crème de cocoa and a dash of chocolate bitters.

Operators can offer specialty non-alcohol drinks, as well—nitro cold brew coffee can be appealing for those who want a caffeine buzz, and mocktails featuring fresh-squeezed juices are perfect for health-conscious customers or teetotalers.

Offering these types of options—particularly alcohol drinks, which diners usually save for later in the day—is a great way to encourage bigger tabs on all-day breakfast menus.